CalPartnersProject Logo.jpg

Jennifer Siebel Newsom

 

Jennifer Siebel Newsom is the First Partner of California and a filmmaker and thought leader at the forefront of changing our society’s limiting gender norms and stereotypes. She wrote, directed, and produced three critically acclaimed documentaries on the subject “Miss Representation”, “The Mask You Live In”, and “The Great American Lie” and founded The Representation Project, a nonprofit that uses film and media to catalyze cultural transformation. 

Jennifer’s films have been seen by over 28 million people worldwide, and The Representation Project’s social action hashtag campaigns have reached more than 650 million people. The Representation Project is responsible for single-handedly shifting the norm of sexist Super Bowl ads with the #NotBuyingIt campaign. Similarly, their #AskHerMore campaign transformed sexist reporting on the red carpet, and empowered women in Hollywood to address inequalities in the industry, giving early momentum to the #MeToo and #TimesUp movements. Since becoming First Partner of California, Jennifer has championed various issues related to gender equity and raising healthy, whole children including the launch of her first initiative, #EqualPayCA.